It’s quite difficult, if not impossible, to stick to these rules when working in HTML. In the first paragraph I mentioned print design. Take the few extra seconds to clean it up. It’s especially noticeable in any text used in a logo. It’s easy to hide the bad kerning of a font in body text, but uneven gaps in headlines looks horrible.
Adjust the kerning, line breaks, or the content of the text itself to avoid having only one or two words at the end of a paragraph whenever possible. Widows tell the intelligent reader that you just don’t care.You’re much better off finding an extended or tall typestyle instead. Scaling type horizontally or vertically looks horrible.Newspapers still do it, but consider that they’re using a small text size and trying to cram as much on a page as possible, so they use the tightest leading possible, and little to no space between paragraphs. That being said, indenting paragraphs is another rule that mostly died with the typewriter. Proper grammar requires you to not indent the first paragraph, but all the following ones instead.When you use a four-color body copy at sizes smaller than 12-14 points, it’s quite difficult to register on the printing press. Make every effort to use black or relatively solid color body copy.Placing two spaces at the end of a sentence went out with the typewriter.Consider making your headlines a thin typestyle, and just a few points larger instead. Headlines don’t have to be the thickest bold typestyle you have available.Periods and commas belong “inside the quotes, not outside them.”.Fully justified text boxes are not only more difficult to read, but they tend to leave you with unsightly gaps throughout your text.If you overuse it, you accomplish just the opposite. You use these techniques to draw attention to specific text. Bold, italics, underlined, or otherwise highlighted text should be used sparingly.USING ALL CAPS ONLY DRAWS ATTENTION TO YOUR AMATEUR UNDERSTANDING OF DESIGN.Here are a few tips that can make your next printed piece more professional. There are plenty of sites that can help you with grammar and typography – Grammar Girl comes to mind. Holding the Shift key while you drag will ensure that the line is straight. Place the cursor where you want the line to start, and drag to where you want the other end of the line to be.
#Mac photoshop two column text blocks professional#
A few typography rules to make your design more professional To add a vertical line using the shape tool, go to Insert Shapes and select the Line tool.
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